AAU Cares Initiative Kicks Off with Donation of Bicycles to Youth in New York City

AAU Cares Initiative Kicks Off with Donation of Bicycles to Youth in New York City

The Amateur Athletic Union (AAU) launched its new AAU Cares initiative in conjunction with the 86th AAU James E. Sullivan Award presentation at the New York Athletic Club on Sunday, April 10.

AAU At-Large District Representation and Lake Erie AAU Secretary Joe Gura spearheaded the effort, which is designed to allow AAU to recognize and give back to the communities that host events, with assistance from staff at the AAU National Office.

State Senator Kevin Parker of the 21st Senatorial District in Brooklyn assisted the AAU in identifying six underprivileged families in his district to receive brand new bicycles that were assembled by members of the AAU Board of Directors on Friday evening. 

The six children and their families were invited to attend the AAU Sullivan Award ceremony after being presented with their new bikes.

The AAU will be adding more philanthropic efforts to their AAU Cares initiative throughout the year.

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The Award

Known as the "Oscar" of sports awards and older than The Heisman, the AAU Sullivan Award honors the outstanding amateur athlete in the United States. It has been presented annually by the AAU since 1930 as a salute to founder and past president of the Amateur Athletic Union, and pioneer in amateur sports, James E. Sullivan. Based on the qualities of leadership, character, sportsmanship, and the ideals of amateurism, the AAU Sullivan Award goes far beyond athletic accomplishments and honors those who have shown strong moral character.


The AAU was founded in 1888 to establish standards and uniformity in amateur sports. During its early years, the AAU served as a leader in international sport representing the U.S. in the international sports federations. The AAU worked closely with the Olympic movement to prepare athletes for the Olympic games. After the Amateur Sports Act of 1978, the AAU has focused its efforts into providing sports programs for all participants of all ages beginning at the grass roots level. The philosophy of "Sports for All, Forever," is shared by over 700,000 participants and over 150,000 volunteers.
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